A float mattress that allows your brain to sleep and your body to sleep in a posture of ultimate relaxation, supervised by Seiji Nishino, author of “The Stanford Method of Getting the Best Sleep,” is now available for pre-sale on Makuake, a support purchase service, from 7:00 a.m. on Friday, March 19.
(Head office: Chiyoda-ku, Tokyo, CEOs: Seiji Nishino and Kosuke Michibata, hereinafter referred to as “Brain Sleep”) has newly developed the BRAIN SLEEP FLOAT MATTRESS (hereinafter referred to as “Brain Sleep Float Mattress”), which pursues the ultimate relaxing posture, and will be available for pre-order from Friday, March 19 as the third phase of the Makuake project.
Following the Pillow and Comforter, which are the result of carefully selecting and combining the wisdom and cutting-edge technology of Brain Sleep, we have finally developed a mattress that provides the best sleep and solves the “sleepless days” of Japanese people.
In addition, Brain Sleep’s first POP-UP store, where you can try out all the products, will be held at the b8ta Tokyo-Yurakucho store, a pioneer in experience-based stores, until March 31 (Wed).
<Brain Sleep’s past achievements on Makuake
Phase 1: September 2019: Brain Sleep Pillow, a pillow that allows the brain to sleep, achieved more than 1600% of its goal.
Phase 2: October 2020: Brain Sleep Dome Comforter, a space to concentrate on sleep, achieved more than 1900% of its goal.
As the third in a series of bedding items developed by Brain Sleep, which received support far exceeding the goals of both the first and second projects, we have developed a mattress, the most important item for sleep.
In recent years, the number of people who cannot sleep deeply has been increasing due to the diversification of work styles, changes in lifestyles, and the unprecedented stress caused by the coronavirus. As a result, even if the body is rested, the brain remains tired and tense.
This is especially true for those who work on the computer all day facing the screen, or those who constantly look at their phones whenever they have free time, leaving a huge amount of information in their brains the next day.
In order to wake up in a clear and refreshed state the next morning, it is important to be able to fall asleep immediately after getting under the covers, and to have a deep sleep that relaxes not only the body but also the brain, which is why we developed the mattress.
About b8ta Tokyo – Yurakucho POP-UP Store
We have decided to open a limited POP-UP store from March 15 (Mon.) to March 31 (Wed.) so that you can try out our products in real life.
At the POP-UP store, you will be able to try out the Brain Sleep Pillow and all other Brain Sleep products.
In addition, we will exhibit our third project, “Brain Sleep Float Mattress,” which will be launched on the crowdfunding site “Make” on March 19 (Fri.). This is the only place where you can actually try out the products currently on sale on “Make”.
Outline of the event
Period: March 15 (Mon.) – March 31 (Wed.), 2012
Location: b8ta Tokyo – Yurakucho
Address: b8ta Yurakucho, Yurakucho Denki Building 1F, 1-7-1 Yurakucho, Chiyoda-ku, Tokyo 100-0006
Opening hours: 11:00 – 19:30 (both weekdays and weekends)
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