(Head office: Chiyoda-ku, Tokyo, CEOs: Seiji Nishino and Kosuke Michibata, hereinafter referred to as “Brain Sleep”) will start “BRAINBOW”, a brand to nurture children’s brains born from the perspective of sleep science. As the first product, “Mirai no COCOA”, a talent-supporting beverage containing 12 kinds of nutrients necessary for children’s growth, will go on sale on May 19 (Wed.) at “zzzLand”, an EC site specializing in sleep goods operated by Brain Sleep. The product will be on sale at “zzzLand”, an e-commerce site specializing in sleep products operated by Brain Sleep, from May 19, 2012.
- Background of the birth of BRAINBOW: Seiji Nishino, President, Brainsleep
It has been reported that Japanese children, as well as adults, sleep the least amount of time in the world1, with a difference of more than 1.5 hours compared to New Zealand, which ranks first. In particular, sleep during childhood has a profound effect on brain growth, and research has shown that children who sleep less tend to have smaller brains (hippocampus) than those who sleep more2.
For children, whose brains and bodies are in a period of rapid growth, the damage caused by lack of sleep is even more serious than for adults.
It is said that about 80% of a child’s brain is complete by the time they are about 3 years old, and almost 100% by the time they are 12 years old.
It is believed that during the period of brain development, the foundations of the abilities necessary for life, such as the ability to think, memory, and motor functions, are nurtured. Neuroscience research has shown that the normal development of the brain takes place while the child is sleeping. Getting enough good quality sleep is very important in building the foundation of a child’s brain.
Brain Sleep considers children’s lack of sleep to be one of the most important sleep issues in Japan, and has decided to create a brand that supports the solution of this issue.
- BRAINBOW Mirai no COCOA” Product Overview
Product name: BRAINBOW Mirai no COCOA Price: 2,160 yen (tax included)
Capacity: 225g (15 servings)
URL: https://brain-sleep.zzz-land.com/products/brainbowcocoa/
Directions: Dissolve 2 tablespoons (about 15g) in 100ml of water or milk.
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