(Head office: Chiyoda-ku, Tokyo; Representative Directors: Seiji Nishino and Kosuke Michibata; hereinafter referred to as “Brainsleep”) has carefully selected and combined the wisdom and cutting-edge technology of Brainsleep to create the “BRAINBOW Kids Pillow,” a bedding that helps children achieve the best possible sleep by controlling their deep body temperature at bedtime. The “BRAINBOW Kids Pillow” will be available for pre-order on June 16 (Wed).
Background of Brain Bo
It has been reported that Japanese children, as well as adults, sleep the least amount of time in the world*1, with a difference of more than 1.5 hours compared to New Zealand, which ranks first. In particular, sleep during childhood has a significant impact on brain growth, and research has shown that children who sleep less tend to have smaller brains (hippocampus) than children who sleep more.
Brain Sleep considers children’s sleep deprivation to be one of the most important sleep issues in Japan, and has decided to create a brand that supports the solution of this issue.
※１：Jodi A Mindell, Avi Sadeh, Benjamin Wiegand, Ti Hwei How, Daniel Y T Goh. Cross-cultural Differences in Infant and Toddler Sleep Sleep Medicine11(2010)274-280
※２: Y.Taki et al.Sleep duration during weekdays affects hippocampal gray matter volume in healthy children.Neurolmage60(2012)471-475
BRAINBOW Kids Pillow
This is the main item of the “BRAINBOW” brand that nurtures children’s brains.
It is made of the same material as the Brain Sleep Pillow, and has outstanding breathability to expel heat and sweat while sleeping through the pumping (breathing of the pillow) produced by turning over.
It can be easily washed in the shower to prevent the growth of mites and fungus, making it hygienic and a sustainable material that is 100% recyclable.
<Product Outline
Product name: Brainbow Kids Pillow + Cover
Price: 22,000 yen (tax included)
Recommended age: 3 to 12 years old *Height: 90 to 140 cm
https://www.zzz-land.com/shop/g/gBS235S1/?pc_t_slide
Please see the release PDF for details.
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