(Head office: Minato-ku, Tokyo; President: Seiko Ishii), Japan’s first cosmetic dermatology clinic and a leader in the industry, has launched a skincare line that achieves “skin cultivation” at “NewMe,” a D2C beauty brand experience-type RaaS* store that will open in Fukuoka’s Tenjin Nishidori. NewMe, a D2C beauty brand experience type RaaS* store to be opened in Fukuoka Tenjin Nishidori. This marks the Dr. Ishii Group’s first foray into Fukuoka. ISHII CLINIC BEAUTY LABO, a full-fledged skincare line developed by gathering the wisdom of cosmetic dermatology and used in the company’s salons, will offer three popular skincare products that can be used on all skin types. These products will satisfy both beginners and experts in the field of doctor’s skincare.
Retail as a Service: The servitization of the retail industry. Retail as a Service: A subscription model that provides the staffing, training, shift management, marketing data, and other services necessary to operate a store for a monthly fee in order to make opening a physical store easier.
“Background to the opening of “NewMe
If you don’t have one, it is difficult to purchase a product because you don’t know if it will suit your skin. Also, places where you can casually experience various products without having to go to an esthetician or clinic are valuable. In support of this new attempt to create a place where people can experience professional products that are not usually available in stores and beauty products that are sold only on the EC site, we selected three products from the company’s “ISHIICLINIC BEAUTY LABO,” which is designed for professionals, and exhibited them. The products were selected from the company’s “ISHIICLINIC BEAUTY LABO,” which is aimed at professionals. We hope that this exhibit will serve as a stepping stone for those who are interested in doctor’s skincare and medical beauty, but are unsure of what to choose.
[NewMe’s recommended POINT].
A variety of POPUP stores are scheduled to open in the event space.
・Beauty type diagnosis and product touch-ups will be available to help you choose the right products.
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The official online store will also be available for customers to check out other products of the brand they are interested in.
You can touch up products from all 140 brands on the first and second floors. *As a measure against the spread of the new coronavirus, we have been instructed by Fukuoka City to thoroughly clean and disinfect the building and its products.
Please see the release PDF for details.
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