(Head office: Chiyoda-ku, Tokyo, CEOs: Seiji Nishino and Kosuke Michibata, hereinafter referred to as “Brain Sleep”) has launched a “zero-waste system” for its self-developed pillow, the Brain Sleep Pillow (hereinafter referred to as “Pillow”), which allows users to recycle their old Pillow and purchase a new one at a discount. The “Zero-Waste System” will be launched on May 12 on “zzzzLand,” an EC site run by Brain Sleep specializing in sleep products.
The collected pillows will be 100% reused as raw materials for manufacturing new pillows, which is a unique approach for a D2C (Direct-to-Consumer) business specializing in online sales, and the first attempt for a D2C bedding brand.
Outline of the Brain Sleep Zero-Waste System
Start date: Wednesday, May 12, from 10:00 a.m.
Purchase price for recycling: 22,000 yen (tax included)
Only for those who have already purchased the Brain Sleep Pillow once, return shipping included, pillow cover included
This system allows you to purchase new pillows at a discount in exchange for your old ones.
The old pillows are sent to a designated location, and 100% of the material is recycled through a special process.
The recycled material is then used to manufacture future pillows, making this an earth-friendly recycling system.
The zero-waste system is possible because it is a one-of-a-kind machine.