Nature Unravels the “Smart Home Paradox”! Barriers to adoption revealed by comparing the misconceptions before introduction and after introduction of Nature Remo!

Nature Inc. conducted a survey on attitudes toward smart homes with the goal of unraveling barriers to smart home adoption.

The survey polled 1,000 men and women nationwide aged 20-59 who had not yet adopted a smart home and 1,350 Nature Remo users, and made comparisons. The results revealed a large discrepancy between the misconceptions about the financial and convenience aspects of smart homes held by those who have not yet adopted a smart home and the reality experienced by Nature Remo users.