Total Reach of 450,000! “DIG SHIBUYA 2025” Report — Experience Cutting-Edge Culture in the Heart of Shibuya

Posted onFeb 27th, 2025

Total Reach of 450,000! “DIG SHIBUYA 2025” Report — Experience Cutting-Edge Culture in the Heart of Shibuya

The SHIBUYA CREATIVE TECH Executive Committee, in collaboration with Shibuya City, held “DIG SHIBUYA 2025”—an event that transformed the streets of Shibuya with art and technology—from Saturday, February 8 to Tuesday (Holiday), February 11, 2025, within a 15-minute walking radius centered around Shibuya’s Koen-dori (Park Street).

The event featured 33 unique programs, including a large-scale installation titled “Pineapple Scramble” by artist Ryuichi Ohira, created amid traffic restrictions on Koen-dori; one of Japan’s largest drone shows using 2,200 drones; and the “RADIO SAKAMOTO Uday – New Context Fes × DIG SHIBUYA” music festival—a tribute to Ryuichi Sakamoto.

These experiences allowed the 454,000 visitors to explore new forms of art and technology throughout the streets of Shibuya.

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