Brain Sleep Co., Ltd. will operate the experiential “BRAIN SLEEP BOX” space, where “the brain sleeps,” at Haneda Airport—Japan’s busiest airport by passenger volume—from Friday, July 18, 2025, to Saturday, January 17, 2026, near Gate 22 in the North Wing of Terminal 1. To improve sleep quality, creating periods of “brain sleep” within your sleep time is crucial.
At the BRAIN SLEEP BOX, visitors can experience sounds and scents known to promote sleep, along with the signature product, the “Brain Sleep Pillow,” designed around the concept of a pillow that helps your brain sleep. By utilizing the waiting time before boarding at the airport, we aim to provide more people with a brief respite and the experience of “brain sleep.” This offers an opportunity to recognize the importance of sleep and reflect on one’s own sleep habits, serving as a first step toward addressing Japan’s overall sleep challenges
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