An advertising work planned and produced by Brain Sleep Co., Ltd. has won the Excellence Award in the Vehicle Media category for the first time at the Transportation Advertising Grand Prix 2025. This award, hosted by JR East Planning Co., Ltd., recognizes outstanding works in transportation advertising and urban signage. This award honors outstanding works based on selection criteria such as “effectively utilizing the characteristics of transportation advertising,” “high advertising quality,” and “featuring new approaches or perspectives.” While advertisements are inherently planned and produced to “convey information,” often resulting in information overload, this campaign adopted a minimalist approach, stripping information down to the absolute essentials under the concept of “letting the brain rest.” Born from the desire to offer a moment of mental respite even within limited time frames, this simple expression paradoxically became a creative piece that strongly captures attention.
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