Brain Sleep Inc. has launched the “Reading and Sleeping” project with Nippon Shuppan Hanbai Co. and NTT East Group to verify the effects of reading before bedtime. In addition, Nippan and Brain Sleep will collaborate and hold a bookstore fair at 9 stores from Monday, July 3, 2023.
The results suggest that reading before bedtime may have helped relax the body and mind, which might have had a positive effect in improving the quality of sleep.
Any cunstomer purchasing books of 1,650 yen or more (including tax) at participating bookstores, will have a chance to win Brain Sleep products. The book director of “Yom and Ne” has also selected a “book for sleep” that would be available at the applicable bookstores.